Advertising Information Media Kit

| Mission | Editorial Calendar | Rates and Specifications | Contract Conditions |

Paid subscription: City Gardening is a national paid subscription magazine with 3,000 readers.

City Gardening is read by botanists, landscaping and gardening professionals who work at a number of states' cooperative extension services, 4-H clubs, colleges and universities, urban planning and architectural firms, parks and recreation departments and historical sites, city arboretums and botanical gardens.

Introduction & Mission

Why advertise: People who garden in the city must be passionate and knowledgeable about gardening. The city is a challenging environment for gardening and only true gardeners will want to take the time and effort to garden there. City gardeners are the most active and well-informed buyers of gardening products and services needed to garden in the city. You should consider advertising in City Gardening if you produce or sell the following products and services:

• Manual garden tools, i.e., shovels, hoes, spades, forks, rakes, etc.
• Automatic garden tools, i.e., lawn mowers, leaf blowers, weed cutters, etc.
• Seeds
• Nursery plants
• Indoor/outdoor containers
• Fertilizer and soil
• Concrete patio material
• Soil testing equipment
• Fence and wire trellis material
• Garden books and journals
• Classes and events

Mission statement:City Gardening magazine is written for the gardening hobbyist (non-professional) and gardening professional who grow and cultivate flowers, fruits, herbs, shrubs, trees and vegetables in a city. We define a city as a distinct and demarcated area that consists of a population density of a minimum of 6,000 people per square mile. City Gardening will provide articles and reports about the unique features, challenges and ultimate benefits of gardening in the considerable artificial environment of the city. Through well researched and well written editorial content, City Gardening will enhance the understanding, appreciation, and skills of the gardening hobbyist and the professional gardener who practice their hobby or profession in the city.

Background: No other publication provides a specific focus on the unique challenges and topics related to gardening in cities. City Gardening is the only magazine with the insight and knowledge regarding this special niche of activity. Although there are many magazines on the market today that cover different aspects of gardening, only City Gardening retains a focus on the qualities, challenges, scientific and social topics of gardening in a highly concentrated urban setting.

Editorial Calendar

City Gardening is published quarterly by Potomac Media, an independent publishing company located in the nation's capital. If you are interested in contributing an article or submitting a press release to City Gardening, please send a manuscript or other written material to Truby Chiaviello, Editor, City Gardening Magazine, 2125 Observatory Place, N.W., Washington, D.C. 20007, (t) 202-333-8620, (f) 202-333-8786,editor@citygardeningmagazine.com.

Schedules of articles, advertising insertion order and copy material deadlines, and publication dates. (May be subject to change.)

Winter 2008

Major theme: container gardening (a) History of container gardening and (b) The latest and most unique containers on the market today.
Ideal plants for containers: Growing Bergamot, Honesty, Pot Marigold and Cucumber
Soil and soil testing - A visit to a typical extension service lab for testing soil
Review of the United States Botanic Garden Conservatory
Project 1: Soil testing on your own and comparing the accuracy of results between off-the-shelf kits and extension service labs
Project 2: Building your own container

Spring 2008

Space deadline: April 30, 2008
Ad copy deadline: May 10, 2008

Major theme: Rooftop gardens including (a) History of rooftop gardens (b) How and what to grow on rooftop garden (c) Photo display of rooftop gardens in NYC and elsewhere
Daffodils - History and varieties, photo display on daffodils in Washington, New York, and Boston
Azalea bushes - History and varieties, photo display on azaleas in cities
Project 1: Raised beds
Project 2: Lavender necklace

Summer 2008

Space deadline: July 30, 2008
Ad copy deadline: August 10, 2008

Major theme: Garden ground between sidewalk and curbside (a) Legal definitions and regulations (b) What kinds of plants to grown on this ground
Great lawn of Central Park, NYC and great lawn of DC
Growing bamboos and bamboo project in NYC
Growing Geraniums and photo display
Project 1: Bamboo fishing rod
Project 2: copper pipe fence ala Gino Gardener profile

Fall 2008

Space deadline: October 1, 2008
Ad copy deadline: October 14, 2008

Arboretums of America's Cities
The Effects of Air Pollution
Photo Display: Harvest in the City
Growing Japanese Maple
Growing Hosta
Project 1: Building a tomato support cone
Project 2: Small compost Gardener profile

Rates and Specifications

Rates (Black & White)

Agency commission and responsibility: 15% and payment for all advertising ordered and published.

Vital matter must .25" from gutter and .375" from all edges.

Bleed: No bleeds on black and white ads or partial page ads smaller than a half page. Bleeds are allowed for full page or half page ads only. Trim size: 8-3/4" (wide) x 10-3/4" (depth). Bleed size: 8-1/2" (wide) x 11" (depth).

Publishing software: PC PageMaker. Binding: saddle-stitched. Inserts: consult advertising representative.

Reproduction requirements: Film negatives, right reading, emulsion side down. Line screen: 150 lines and density maximum is 270. Film or electronic accepted. Match print required. All materials will be destroyed after one year.

Digital ad copy must be submitted by either CD-ROM, Zip disc or may be emailed as a PDF Acrobat attachment. All graphics should be high resolution at 300 dpi for images and 1200 dpi for line art.

Please send ad copy to Reem Nourallah, City Gardening Magazine, 2125 Observatory Place, N.W., Washington, D.C. 20007, advertise@citygardeningmagazine.com.

Advertising Contract Conditions

I. FINANCIAL CONDITIONS

1.) Terms. Payment due no more than 15 days after receipt of invoice. The Advertiser or its Agency agrees to pay Potomac Media for advertising services rendered by the Publisher. The Publisher need not be a party to any suit to collect monies owed under this agreement.

2.) A tearsheet will accompany each invoice. One complimentary publication copy is available upon request of advertiser or its agency. Additional requested copies may be charged to the advertiser or agency at the publication's single copy subscription or newsstand rate.

3.) No Payment Within 60 Days. If an account is not paid within 60 days, then a) ads for the account will not be run; b) the account will be referred to the principal client and the advertiser or its agency loses its discount; c.) accounts not paid with 90 days subject to legal action; d.) the account will be deemed as having poor credit history.

4.) Confession of Judgement. The advertiser or its agency authorize irrevocably any attorney at law to appear in any court of record in the District of Columbia or in any other state in the United States after the above obligation becomes due and waive the issuing and service of process, and confess a judgement against the advertiser or its agency in favor of Potomac Media, LLC for the amount of space contract, together with costs of suit and thereupon to release all errors and waive all right of appeal in the event the provision immediately above in the paragraph is held to be unenforceable by a court and thus the advertiser or its agency and Potomac Media LLC proceed to trial: the advertiser or its agency hereby knowingly, voluntarily and intentionally waives the right either it or its successors, personal representatives or assigns may have to a trial by jury in respect of any litigation based hereon, or arising out of, under or in connection with this agreement and any agreements contemplated thereby to be executed, in conjunction therewith or in conjunction with any course of conduct, course of dealing, statements (whether verbal or written) or actions of the parties. The provision is a material inducement for representative entering into this agreement.

5.) All advertising is subject to publisher's approval.

6.) Governing Law and Forum. The terms of the Financial Conditions Portion of this Agreement shall be governed exclusively by the Laws of the District of Columbia. Any dispute arising from the Financial Conditions Portion of this Agreement, including a suit to collect monies owed, shall be resolved only in the Courts and regulatory agencies of or in the District of Columbia. The Advertiser and its agency will submit to the jurisdiction of the Courts of the District of Columbia.

II. PLACEMENT CONDITIONS

1.) Positioning of display ads is determined by publisher, except where a special position is purchased.

2.) This contract is non-cancelable except by permission of the publisher.

3.) Advertisers will be short-rated if they do not fulfill the number of insertions with a twelve-month period based upon billings.

4.) Previous ads for multiple insertion contracts will be repeated if new ad copy is not received by the ad copy deadline.

5.) Publisher will not be bound by any conditions appearing on insertion orders conflicting with provisions of specs and rate sheets.

6.) Advertiser or its agency agree to indemnify, defend and save the publisher from and against any claims for design, patent or copy infringement, libel, violation of right of privacy.

7.) Publisher liability on account of errors in or omissions of such advertising, shall in no event exceed the amount of charges for the advertising which was omitted, or in which the error occurred in the then current issue.

8.) If any term or provision hereof is illegal, it will be severable here from and all remaining provisions will remain full force and effect.

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